The Impact of New Media on CRM-Systems Thesis Proposal

The Impact of New Media on CRM-Systems - Thesis Proposal Example The intention of this study is growing a business as a practice that business owners, employers and managers do not have an option to. Once businesses are established, they must be taken trough the tough task of nurturing them to grow. Business growth and development has however become even more challenging in the face of global economic meltdowns. The prevailing economic crisis has resulted in massive competition among businesses of all sizes to survive the tension and pressure. It is not surprising therefore that a lot more companies – even bigger corporations are closing down. Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every other b usiness or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the ‘men are separated from the boys’. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who can come out with innovative ways of winning the hearts of the few customers who will be ready to do business. (McLean, 2009). Making mention of customer brings to discussion, the innovative skill of attracting customers when there are actually several businesses competing for few customers. The growth of every business depends largely on customers than on any other factor or group of people (McLean, 2009). This is because customers and consumers are the ultimate injectors of money and funds into businesses. Though the implementation of strategic plans goes a long way to help in the growth of businesses, there is no denying the fact that every strategic plan ultimately seeks to attract more customers and make businesses grow (Frimpong, 2004). Ensuring the welfare of customers therefore seeks to be the ultimate thing any business setup could do to ensure continual growth and development even in the face of unfavorable business climate. Because of this, customer relationship management has always remained an important and integral part of the growth of businesses the world over. Because a business can hardly survive in the absence of customers, a business also hardly survive in the absence of an effective customer relationship management program. This is because customer relationship management sets its self up as a tool for identifying all needs of customers and the best ways of meeting these needs (Nardi, 2006). Customer relationship management has to do with everything that businesses or organizations do to build healthy relationships with their custom ers. The Business Ball (2006) notes that â€Å"customer relationship management concerns the relationship between the organization and its customers.† Through customer relationship management, the customer is put at the head of the organization and accorded the accolade of the lifeblood of the company and therefore the need to be particular and concerned with his or her every need. To this effect, the Business Ball (2006) admonishes that â€Å"customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers.† This means that customer relationship management is not the sole research of the world’s largest corporations but every business setup; no matter how small it is. In talking about customer relationship management, one important composition to dwell much on is management. McCrimmon (2011) explains management as â€Å"achieving goals in a way that makes the best use of all resources.†

Sergei eisenstein and his influential on society Essay

Sergei eisenstein and his influential on society - Essay Example There are various influences of Sergei Eisenstein in the works of film and movie theory. Additionally, there are fundamental influences of his films that have inspired the European history and culture in different contexts. For instance, a majority of his films inspired the Russian Revolution through the definitions of imagery to free the lower class. This means he was at the forefront in using most of his silent films in presenting the plight of the ordinary Russian citizen taunted by the terror apparatus of the state. In the same perspective, Sergei Eisenstein was also a prolific author of reverence who related the stories of former USSR with those of Dickens, Goethe, Shakespeare and Da Vinci among others to address pertinent matters of society (Cunningham & Reich, 556). Alternatively, through consistent research in other eclectic interests, he was determined to articulate European culture and history through the comprehension of cinema theory. In that quest, he got obsessed with t he success of the Russian Revolution through varied consultations with various scholars that included Marx in understanding the significance of cinema in society. Furthermore, in his essay called the Film Sense, he attempted to clarify that film was part of both the truth and the result of the endeavors of humanity. On the same note, his extensive use of the montage in film theory ensured that he influenced a variety of filmmakers in shaping the industry. In that view, Eisenstein concurred that the essence of editing in film superseded the aspects of a scene or moment. Additionally, he also impacted upon the European history and culture by encouraging the fusion of emotion into the collision of shots to strike feelings among the audience. This would also help in the striking of meaning of the film metaphors in order to spur the peoples’ conscience. Moreover, the former architect also integrated the methods of montage in terms of juxtapositions to achieve meaning and significa nce (Cunningham & Reich, 552). Therefore, in his teachings, Eisenstein stressed on four factors of lasting and efficient film making that included over tonal, intellectual, tonal, rhythmic and metric. It is also critical to note that Eisenstein infused various themes and works of literature of authors such as Le Pere Goriot and Honere de Balzac in order to achieve the meaning of art. This strengthened various aspects of European culture especially in the encouragement of the struggle. Alternatively, the integration of the Haitian struggle into the film curricula ensured that the struggles of the world were understood by the European society in depth. Sergei Eisenstein also impacted upon the European history culture by making comparisons with the character of Jean-Jacques Dessalines through movements, actions, and drama among others. In the context, the elements of literary didactics ensured that the dramatic content presented to the audience had significance in reforming their perce ptions. Similarly, through his opportunities of lecturing, Sergei Eisenstein inculcated the technicalities odd editing, photography and directing on his students. This was backed by the encouragement from his students to attain the elements of expressiveness, creativity and individuality in making film presentations (Cunningham & Reich, 551). Furthermore, this meant that there were political and social awareness