Managing Dynamic Environments Industry

Question: Discuss about the Managing Dynamic Environments Industry. Answer: Introduction: In the current business situation, the Airline Industry is growing very fast and has become as the highest profitable business around the world. Emirates Airline was started in the year 1985. At the time of its initiation, the company had only two aircraft. It is a subsidiary of Emirates Group that is wholly owned by the Dubais Government. Emirates Airlines is the largest airline industry in the Middle East, with operations of around 3,600 flights per week from its hub i.e. Dubai International Airport. With the initiation of just two aircraft, the company is now worlds third largest airline. Today, the institute flies the worlds largest fleets of airbus A380s and Boeing 777s. The company aims in comforting its customers of the latest and with most-efficient aircraft. This airline industry is now operating in more than 60 countries with around 160 destinations (Logothetis Miyoshi, 2016). The slogan of the company to keep deserving portrays that the company is full of innovative ideas and always maintains a healthy competitive environment. Identify triggering event that might signal a need for change. The main event of the Emirates that need to change is the working and living conditions of the Cabin Crews. As the members have to adapt to living in different culture and have to deal with a difficult and demanding customers, Emirates Management can adopt changes to enhance the situation of these individuals. The company is always criticized for its lack of focus towards the cabin crew members (Bergman Gillberg, 2015). As the cabin crew members work in a much-disciplined manner, the management of Emirates should bring some positive change in it. Conduct a SWOT analysis of the organization. Strengths As a global and competitively recognized industry, Emirate airlines have been able to maintain a solid strategic position in the global market. With several years of disciplined work, the company has outshined its most competitors and managed to become a global firm. Here are some of the strengths of this mighty company: The major strength of the company is its background as the company is totally owned by the Dubais government. As Dubai headquarters of many of the global firms, huge figures of people have to travel the country daily. Emirates Airline also have the advantage of size The company also has a strong and efficient workforce that is over 50,000 employees. The decision of the company to focus on the diversified markets and by also considering the cargo shipping. The customer service of the company is also at its very best (Logothetis Miyoshi, 2016). Investment in the A380 Airbus, which is the worlds most fuel-efficient planes. The ability to continuously improve their services in the airline while efficiently managing the necessities of the target markets. Weakness The major weakness of the Company is the unsuccessfulness of its some approaches and diversification. The company is criticized for focusing too much on their high-end acquisition and diversifications decisions. Some of the major weaknesses of the company are: The company has to face stiff and intense competition with its rival companies that indicate that the company has a limited market share. The company has to incur a huge cost as to maintain the bench strength. The company relies heavily on the moving traffic of the international business (O'Connell, 2006). The criticism that the company operating profit is based on the low wages paid to the workers, such as baggage handler, cleaners, caterers and other low-grade workers. The corporation does not stream much flight to the different places in the US which is the worlds leading economy country. Does not have many flights for the middle class and budget traveler. Opportunities Having long-term competitiveness enhances the ability to continuously new generations to be more advanced and efficient airline services. Here are certain opportunities that the Company has: A chance to progress and endure the revolution of advanced airline amenities. Emirates airline could enter into some more markets as a result of the innovations in the airline services. As China and India are the most populated countries and is also in the list of growing economy, Emirates could invest there with some more flights as these countries have a greater demand of air movements (O'Connell, 2006). The corporation could take particular steps to progress the sureness of the customers of the airline. Globalization is in its altitude, so Emirates should look out for newly developed industrial zones and should start some flights there. Threats The major threat for every industry irrespective of the fact to which sector it belongs is its rival companies. Some of the major threats of Emirates Airlines are: Its rival companies, mainly Gulf Air, and Etihad. The firms inability to maintain the recognition of its demand. Low-cost carrier planes, such as Air Arabia, Jazeera Airways. Increasing the price of fuels. Identify a plan to implement the change. For bringing changes in the current situation of the Emirates Airlines, the most successful plan will be the involvement of the Employees (Pearson Merkert, 2014). The specified company should involve the employees at some level. It will help the company for bringing changes in the work process, improving the customer satisfaction and also in finding the ways to reduce the costs. Identify three strategies to sustain the gain. Emirates management has to identify its capabilities and competitive advantages to understanding how to gain advantages in the field. Three strategies that Emirates can adopt to sustain competitive advantage are: Cost leadership: this strategy helps the company to sell its services at a lower cost than its competitors. It is a non-practical industry as it requires high investment to achieve the economies of sale. Differentiation: in this strategy, Emirates can distinguish its services from its competitors through its fractures and services (Pearson Merkert, 2014). The Company will be able to charge a premium price for its services and can earn profits that will more than the average profits. Focus: This strategy helps the company to reach a position. As Emirates is already a global firm, The Company will be able to maintain its position. With a focus strategy, Emirates will be able to gain competitive advantage. References Bergman, A. Gillberg, G. (2015). The Cabin Crew Blues. Middle-aged Cabin Attendants and Their Working Conditions. Nordic Journal Of Working Life Studies, 5(4), 23. https://dx.doi.org/10.19154/njwls.v5i4.4842 Logothetis, M. Miyoshi, C. (2016). Network performance and competitive impact of the single hub A case study on Turkish Airlines and Emirates. Journal Of Air Transport Management. https://dx.doi.org/10.1016/j.jairtraman.2016.10.003 O'Connell, J. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger. World Review Of Intermodal Transportation Research, 1(1), 94. https://dx.doi.org/10.1504/writr.2006.011154 Pearson, J. Merkert, R. (2014). Airlines-within-airlines: A business model moving East. Journal Of Air Transport Management, 38, 21-26. https://dx.doi.org/10.1016/j.jairtraman.2013.12.014.