The Cherokee Princess Myth - Common Family Legends

My great-great-grandmother was a Cherokee Indian princess! How many of you have heard a similar statement made by one of your relatives? As soon as you hear that princess label, the red warning flags should go up. While they are sometimes true, stories of Native American ancestry in the family tree are often more fiction than fact. The Story Goes Family stories of Native American ancestry often seem to refer to a Cherokee princess. Whats interesting about this particular legend is that it almost always seems to be a Cherokee princess, rather than Apache, Seminole, Navajo or Sioux - almost as if the phrase Cherokee princess has become a clichà ©. Keep in mind, however, that almost any story of Native American ancestry may be a myth, whether it involves the Cherokee or some other tribe. How it Began During the 20th century it was common for Cherokee men to use an endearing term to refer to their wives that roughly translated as princess. Many people believe this is how princess and Cherokee were joined in the popular Cherokee ancestry myth. Thus, the Cherokee princess may have really existed—not as royalty, but as a beloved and cherished wife. Some people also speculate that the myth was born in an attempt to overcome prejudice. For a white male marrying an Indian woman, a Cherokee princess may have been a little easier to swallow for the rest of the family. Proving or Disproving the Cherokee Princess Myth If you discover a Cherokee Princess story in your family, begin by losing any assumptions that the Native American ancestry, if it exists, has to be Cherokee. Instead, focus your questions and search on the more general goal of determining whether there is any Native American ancestry in the family, something that is usually untrue in the majority of such cases. Begin by asking questions about which specific family member was the one with Native American ancestry (if no one knows, this should throw up another red flag). If nothing else, at least try to narrow down the branch of the family, because the next step is to locate family records such as census records, death records, military records and records of land ownership looking for any clues to racial background. Learn about the area in which your ancestor lived as well, including what Native American tribes may have been there and during what time period. Native American census rolls and membership lists, as well as DNA tests can also potentially help you prove or disprove Native American ancestry in your family tree. See  Tracing Indian Ancestry  for more information. DNA Testing for Native American Ancestry DNA testing for Native American ancestry is generally most accurate if you can find someone on the direct paternal line (Y-DNA) or direct maternal line (mtDNA) to test, but unless you know which ancestor was believed to be Native American and can find a descendant down the direct paternal (father to son) or maternal (mother to daughter) line, it isnt always practical. Autosomal tests look at DNA on all branches of your family tree but, due to recombination, are not always useful if the Native American ancestry is more than 5–6 generations back in your tree. See Proving Native American Ancestry Using DNA by Roberta Estes for a detailed explanation of what DNA can and cant tell you. Research All Possibilities While the Cherokee Indian Princess story is almost guaranteed to be a myth, there is a chance that this cliche stems from some type of Native American ancestry. Treat this as you would any other genealogy search, and thoroughly research those ancestors in all available records.

The Dunedin Public Art Gallery - 1147 Words

The Dunedin Public Art Gallery is currently showcasing the ‘Private Utopia’ exhibition. It holds 85 works by 25 artists of Contemporary Art from the British Council Collection. The exhibition displays artistic production from the last two decades, by artists who came to prominence in the mid-1990s and also emerging artists of the present. Such as Sarah Lucas, Cornelia Parker, Marcus Coates, Laura Lancaster, Tracey Emin, Roger Hiorns and many more. These artists contribute to the five threads that are presented in the exhibition. These practises include humour and the uncanny in the everyday, storytelling and narrative, identity and society, real and imagined landscapes and the appropriation of styles, subjects and ready-made materials. Overall the exhibition prevails a wide range of confronting and reflective themes. It shows the nature of Modern Art in Britain today and also includes aspects of music culture, social history and anthropology. Roger Hiorns prominently contributes to the themes showcased in the ‘Private Utopia’ exhibition and demonstrates the broadening definition of what art can be. Hiorns was born in 1975 in Birmingham, England and currently still lives there. He studied at University of London Goldsmiths College and Bourneville College of Art. He was also nominated for a Turner Prize in 2009. Hiorns is sculpture and instillation artist. His primary interest is to manipulate materials or to make them react in unexpected ways. By using materials he createsShow MoreRelatedJacques † Joseph Tissot s Waiting For The Train1842 Words   |  8 PagesThis essay will argue that Jacques†Joseph Tissot (later James Tissot) depicts modern life through Waiting for the Train (Willesden Junction) (1871-1873, Dunedin Public Art Gallery) by painting the interaction of a young middle-class woman and the modern environment of a London train station. Tissot (1836-1902) was a French Realist who broke a way from the traditions of religious and classical painting through the style of rigorous naturalism which was common in the nineteenth century. He paints lifeRead MoreDirect Elements of the Tourism Industry4282 Words   |  18 Pagesairlines, bus companies, tour operators and rental car companies) 2. those sectors which are part of the product at the destination (for example, accommodation, facilities and attractions) 3. the human component of tourism (the labour force) 4. public sector or government agencies, regional tourism organisations, professional associations and industry training organisations. Direct elements of the Tourism Industry  - Those areas of the tourism industry which come into direct contact with touristsRead MoreA Postmodernist/Posthumanist Reading of Kazuo Ishiguro’s, Never Let Me Go Using Fredric Jameson’s Theory of Postmodernism and Late Capitalism.4659 Words   |  19 Pagestime frame is parallel to what Jameson states about the break away from modern movement, rise in existentialist philosophy and the final forms of representation in the novel. In the late 60s early 70s in Britain, new things were happening such as Pop art and pop music, making the whole era ‘pop’ with new ideas and new thought processes. What Ishiguro does is take this idea of reinvention to create a science fictional setting of a new era of medicine. As Jameson describes architecture as a founding andRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing

A Code Hero in Hemingways Books Essay - 598 Words

A Code Hero in Hemingways Books Robert Jordan has been defined as a Hemingway code hero. In Hemingway’s books, a code hero is usually male, as Hemingway’s books seem to have a similarity to Hemingway himself. These code heroes may have been previously wounded or gone through some sort of an ordeal, and so they could have a drinking problem, or a problem sleeping. They seem to be disillusioned, and/or self-oriented, and are not usually loyal to a large cause, but rather a small group of people or a relatively small idea or thing. In For Whom the Bell Tolls, Robert Jordan, the code hero, most likely dies at the end. If it were not for his loyalty to a small group, the events in the novel would probably not have transpired as they†¦show more content†¦Indecision could provide a reason for having a sleeping problem, as he does some things other than sleeping at night, one of the criteria for a code hero. Disillusionment can be seen as the main contributor to the code hero definition. Jordan’s disillusionment grows throughout the novel, to the point where he doesn’t believe in the rebel cause whatsoever, war itself, or the killing of other human beings in the name of a cause. After Jordan kills the fascist who wanders near his sleeping bag, he is bothered by a constant feeling of guilt. It seems that Jordan experiences a change as the novel progresses, but his determination to complete the very dangerous mission never wavers, even though it becomes very clear that they will probably not escape. His code hero ethic to do what he needs to do manages to defeat his feelings for Maria, his growing negative feeling about the cause, and war itself. If Jordan had simply abandoned the mission, he would have been able to live happily ever after with Maria, but he would have let general Golz down by not doing what he was sent to do. At the end of the novel, Jordan ends being injured in the process of trying to escape. He convinces Maria to leave him and escape with the rest of the band. Agustin even offers to put him out of his misery, so he doesn’t have to face the approaching fascists. Jordan, however, does not want to go out without a fight. ByShow MoreRelated Ernest Hemingway’s Portrayal of Masculinity Essay1169 Words   |  5 PagesErnest Hemingway’s Portrayal of Masculinity When thinking of masculinity in literature, one author has who has become synonymous with manliness comes to mind, Ernest Hemingway. Critics have spent countless hours studying his writing in order to gain insight into his world of manly delights, including his views on sex, war, and sport. His views can be seen through his characters, his themes and even his style of writing. The characters in Hemingway’s stories reveal much about how he feelsRead MoreEssay on Santiago as Code Hero in The Old Man and the Sea1619 Words   |  7 Pages In Ernest Hemingway’s novel, The Old Man and the Sea, Santiago demonstrates the traits of the code hero. The Hemingway’s code hero covers the principal ideals of honor, courage, and endurance in a misfortune life. Throughout the novel, Santiago shows a contrast between opposite attitudes and values which associate his behavior with the guidelines of the code. In this case, the depiction of conflicting values, such as dignity despite humility, perseverance despite despair, and victory despite defeatRead MoreHemingway s The World War I, Lost Generation, By Ernest Hemingway1460 Words   |  6 Pagesas the older â€Å"Papa,† Ernest Hemingway became a legend of his own lifetime. 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Says one critic: â€Å"Hemingway fans have long made reference to the â€Å"Hemingway Hero’s†, or the â€Å"macho men† which seem to dominate most of the author’s semi-autobiographical works†(essortment1). Brian Dennis writes: â€Å"Hemingway’s themes show part of his

Managing Dynamic Environments Industry

Question: Discuss about the Managing Dynamic Environments Industry. Answer: Introduction: In the current business situation, the Airline Industry is growing very fast and has become as the highest profitable business around the world. Emirates Airline was started in the year 1985. At the time of its initiation, the company had only two aircraft. It is a subsidiary of Emirates Group that is wholly owned by the Dubais Government. Emirates Airlines is the largest airline industry in the Middle East, with operations of around 3,600 flights per week from its hub i.e. Dubai International Airport. With the initiation of just two aircraft, the company is now worlds third largest airline. Today, the institute flies the worlds largest fleets of airbus A380s and Boeing 777s. The company aims in comforting its customers of the latest and with most-efficient aircraft. This airline industry is now operating in more than 60 countries with around 160 destinations (Logothetis Miyoshi, 2016). The slogan of the company to keep deserving portrays that the company is full of innovative ideas and always maintains a healthy competitive environment. Identify triggering event that might signal a need for change. The main event of the Emirates that need to change is the working and living conditions of the Cabin Crews. As the members have to adapt to living in different culture and have to deal with a difficult and demanding customers, Emirates Management can adopt changes to enhance the situation of these individuals. The company is always criticized for its lack of focus towards the cabin crew members (Bergman Gillberg, 2015). As the cabin crew members work in a much-disciplined manner, the management of Emirates should bring some positive change in it. Conduct a SWOT analysis of the organization. Strengths As a global and competitively recognized industry, Emirate airlines have been able to maintain a solid strategic position in the global market. With several years of disciplined work, the company has outshined its most competitors and managed to become a global firm. Here are some of the strengths of this mighty company: The major strength of the company is its background as the company is totally owned by the Dubais government. As Dubai headquarters of many of the global firms, huge figures of people have to travel the country daily. Emirates Airline also have the advantage of size The company also has a strong and efficient workforce that is over 50,000 employees. The decision of the company to focus on the diversified markets and by also considering the cargo shipping. The customer service of the company is also at its very best (Logothetis Miyoshi, 2016). Investment in the A380 Airbus, which is the worlds most fuel-efficient planes. The ability to continuously improve their services in the airline while efficiently managing the necessities of the target markets. Weakness The major weakness of the Company is the unsuccessfulness of its some approaches and diversification. The company is criticized for focusing too much on their high-end acquisition and diversifications decisions. Some of the major weaknesses of the company are: The company has to face stiff and intense competition with its rival companies that indicate that the company has a limited market share. The company has to incur a huge cost as to maintain the bench strength. The company relies heavily on the moving traffic of the international business (O'Connell, 2006). The criticism that the company operating profit is based on the low wages paid to the workers, such as baggage handler, cleaners, caterers and other low-grade workers. The corporation does not stream much flight to the different places in the US which is the worlds leading economy country. Does not have many flights for the middle class and budget traveler. Opportunities Having long-term competitiveness enhances the ability to continuously new generations to be more advanced and efficient airline services. Here are certain opportunities that the Company has: A chance to progress and endure the revolution of advanced airline amenities. Emirates airline could enter into some more markets as a result of the innovations in the airline services. As China and India are the most populated countries and is also in the list of growing economy, Emirates could invest there with some more flights as these countries have a greater demand of air movements (O'Connell, 2006). The corporation could take particular steps to progress the sureness of the customers of the airline. Globalization is in its altitude, so Emirates should look out for newly developed industrial zones and should start some flights there. Threats The major threat for every industry irrespective of the fact to which sector it belongs is its rival companies. Some of the major threats of Emirates Airlines are: Its rival companies, mainly Gulf Air, and Etihad. The firms inability to maintain the recognition of its demand. Low-cost carrier planes, such as Air Arabia, Jazeera Airways. Increasing the price of fuels. Identify a plan to implement the change. For bringing changes in the current situation of the Emirates Airlines, the most successful plan will be the involvement of the Employees (Pearson Merkert, 2014). The specified company should involve the employees at some level. It will help the company for bringing changes in the work process, improving the customer satisfaction and also in finding the ways to reduce the costs. Identify three strategies to sustain the gain. Emirates management has to identify its capabilities and competitive advantages to understanding how to gain advantages in the field. Three strategies that Emirates can adopt to sustain competitive advantage are: Cost leadership: this strategy helps the company to sell its services at a lower cost than its competitors. It is a non-practical industry as it requires high investment to achieve the economies of sale. Differentiation: in this strategy, Emirates can distinguish its services from its competitors through its fractures and services (Pearson Merkert, 2014). The Company will be able to charge a premium price for its services and can earn profits that will more than the average profits. Focus: This strategy helps the company to reach a position. As Emirates is already a global firm, The Company will be able to maintain its position. With a focus strategy, Emirates will be able to gain competitive advantage. References Bergman, A. Gillberg, G. (2015). The Cabin Crew Blues. Middle-aged Cabin Attendants and Their Working Conditions. Nordic Journal Of Working Life Studies, 5(4), 23. https://dx.doi.org/10.19154/njwls.v5i4.4842 Logothetis, M. Miyoshi, C. (2016). Network performance and competitive impact of the single hub A case study on Turkish Airlines and Emirates. Journal Of Air Transport Management. https://dx.doi.org/10.1016/j.jairtraman.2016.10.003 O'Connell, J. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger. World Review Of Intermodal Transportation Research, 1(1), 94. https://dx.doi.org/10.1504/writr.2006.011154 Pearson, J. Merkert, R. (2014). Airlines-within-airlines: A business model moving East. Journal Of Air Transport Management, 38, 21-26. https://dx.doi.org/10.1016/j.jairtraman.2013.12.014.

Were Romeo and Juliet Truly in Love Essay Example

Were Romeo and Juliet Truly in Love Paper Love is a universal language that may be interpreted in several different ways. According to St. Paul, the criteria stated in the bible passage 1 Corinthians 13:4-7 must be followed in order for one to have true love. In William Shakespeare’s classical tragedy of Romeo and Juliet, love is the dominant theme; Romeo and Juliet’s romantic love being the most significant. This story revolves around the fast-paced relationship between Romeo, the young heir of the Montagues and Juliet, the daughter of the Capulets. Because of an ancient feud amongst the two families, Romeo and Juliet are forced to keep their relationship hidden causing their love to end in just a matter of days. St. Paul’s standard of love defines itself to be: patient, truthful and honest. Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. (1 Corinthians 13:4-7) The above quote is a very specific description of love according to St. Paul. Although Romeo and Juliet have one of the most iconic love stories to date, it is often wondered if their love lived up to its reputation and the question still remains as to if they were ever truly in love. Based on the standards specified in 1 Corinthians 13:4-7, Romeo and Juliet were not in love because they did not practice patience, they dishonored their families and friends, and they were egotistical. We will write a custom essay sample on Were Romeo and Juliet Truly in Love specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Were Romeo and Juliet Truly in Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Were Romeo and Juliet Truly in Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The virtue of patience was not demonstrated in the relationship between Romeo and Juliet. At the beginning of the play, Romeo is heartbroken over a girl named Rosaline who does not share mutual feelings for him; however, as soon as he sees Juliet he loses all of the emotions he has for Rosaline and they immediately fall in love. After Romeo and Juliet’s second encounter that night, they exchange vows of affection and Romeo insists that they get married even though Juliet is skeptical. She says, â€Å"Although I joy in thee, I have no joy of this contract tonight. It is too rash, too unadvis’d, too sudden† (Act II: ii: 116-118); however, Romeo is eager to have her hand in marriage and asks, â€Å"O wit thou leave me so unsatisfied?† (Act II: ii: 125). If Romeo had truly loved Juliet he would have been enduring and waited until she was fully prepared to exchange her vows with him. Juliet also does not follow Paul’s criteria that states one must have patience. This is shown in the following quote where she insists that Romeo professes his love for her or she will be upset. Dost thou love me? I know thou wilt say â€Å"Ay,† And I will take thy word; yet if thou swear’st Thou mayst prove false: at lovers perjuries, They say, Jove laughs. O gentle Romeo, If thou dost love, pronounce it faithfully. Or if thou think’st I am too quickly won, I’ll frown and be perverse and say thee nay, So thou wilt woo, but else not for the world. (Act II:ii:90-97) If Juliet had been truly in love with Romeo she would have waited for their relationship to progress and not insisted that he professed his love for her. Juliet shows that she must have her own way and does not show patience. In addition, St. Paul states that love â€Å"does not dishonor others†. In this play, Romeo and Juliet are forced to defy their loved ones wishes in order to be together which essentially leads to the dishonor of both family and friends. In the following quote Juliet wants Romeo to deny his family for her love and if he will not so do, she will no longer be a Capulet if he solely swears that he loves her. O Romeo, Romeo, wherefore art thou Romeo? Deny thy father and refuse thy name; Or, if thou wilt not, be but sworn my love, And I’ll no longer be a Capulet. (Act II:ii:33-36) Romeo also defies his loved ones when he abandons his friends Mercutio and Benvolio to go see Juliet outside of the Capulet’s orchard. Even though Romeo hears their calls he does not respond. Frustrated and annoyed, Mercutio begins to tease Romeo but Romeo only responds to himself saying, â€Å"He jests at scars that never felt a wound†, meaning that Mercutio’s opinion does not matter because he has never been wounded. Not only does Romeo dishonor his family and friends, but he also disobeys his ruler, Prince Escales. Romeo is exiled from the city of Verona after he kills a Capulet named Tybalt. The Prince proclaims that if Romeo is seen within the city, he shall be murdered; however, he takes the risk and visits Juliet. He is willing to disregard the orders of the Prince and put his life in danger in order to stay with Juliet for one more night. In Act III: IV: 17-18, he says to Juliet, â€Å"Let me be tane, let me be put to death, I am content, so thou wilt have it so.† Furthermore, Romeo and Juliet’s love was self-seeking. Neither Romeo nor Juliet takes into consideration the harm that they may cause by getting married, given the fact that their families are sworn enemies. Not only did their relationship end in their own deaths but it also contributed to the deaths of others. Romeo demonstrates a selfish behavior when he continues to pursue Juliet despite the fact that he was putting his life and the lives of his family in danger. For example, Romeo’s mother, Lady Montague dies of grief because of her son’s exile. This is learned in Act V: iii: 210-211 when Montague announces â€Å"Alas, my liege, my wife is dead tonight; Grief of my son’s exile hath stopp’d her breath† Another scene where Romeo exhibits selfishness is when he hears the news of Juliet’s death. He does not take time to think about the situation; instead, he immediately decides to commit suicide. He disregards the advice of his servant Balthasar who advises him to have patience. Instead Romeo says â€Å"Well, Juliet, I will lie with thee tonight. Let’s see for means. O mischief, thou art swift to enter in the thoughts of desperate men!† (Act V: i: 34-36). Had he been levelheaded and evaluated the situation at hand, he could have talked to Friar Laurence and discovered the truth. Instead he thought solely of himself, and as a result both his and Juliet’s lives ended tragically. Juliet also shows acts of selfishness when she fakes her own death. She is so self-absorbed that she does not think to discuss the matter with her parents and neglects to consider their opinions. She only thinks about how she feels and not of how her family and friends feel. If her parents had disagreed with her decisions to be with Romeo she could have left and lived how she pleased. In conclusion, it is clear that Romeo and Juliet’s relationship did not follow the criteria stated in St. Paul’s description of what true love is. They decided to live for each other’s love but died for it too. Perhaps if they had been more patient, honorable and thoughtful, they could have had a long-lasting relationship. Romeo and Juliet were so concerned about each other that they did not bother to consider the consequences of their actions and the effect it would have on their lives and on the lives of their loved ones. Because their love was selfish, impatient and self-centered, it did not follow the criteria of love and they did not have true love based on the description St. Paul provides in 1 Corinthians 13:4-7.

5 Sentences Saved by Em Dashes

5 Sentences Saved by Em Dashes 5 Sentences Saved by Em Dashes 5 Sentences Saved by Em Dashes By Mark Nichol Sentential adverbs (words such as indeed or namely and phrases like â€Å"that is† and â€Å"of course†), and their close cousins the conjunctive adverbs, or adverbial conjunctions (however, â€Å"on the other hand,† and the like), indicate an interruption of thought, and should themselves appear as interruptions. Because they are parenthetical remarks (the framing sentence would be complete without them), they should be set off by commas: â€Å"You must, after all, admit that it was a good effort.† If they are employed to indicate a new thought, stronger punctuation is called for: â€Å"They are highly skilled; however, they do not possess the level of knowledge you do.† (In each case, the adverb could also appear at the end of the sentence after a comma.) Often, though, the interruption in sentence structure is somewhere between comma country and semicolon stature: The phrase that begins with the adverb is something more than a dependent clause but not quite an independent clause. In these cases, the linking function of an em dash is appropriate: 1. â€Å"I thank them for putting up with this project with such good sportsmanship, indeed with such exuberance.† The phrase beginning with indeed is tacked on to the basic sentence to provide an additional, loosely related thought. Note the shift with an em dash, and follow the adverb with a comma to mark elision of a repetition of the phrase â€Å"for putting up with†: â€Å"I thank them for putting up with this project with such good sportsmanship indeed, with such exuberance.† 2. â€Å"There is a job to be done, namely educating educators how to effectively teach that wildlife conservation addresses quality of life for everyone.† The phrase that follows â€Å"There is a job to be done† is an explanation of what is meant by that phrase. The traditional marker for explanation is a colon, but an em dash does just as well. Again, set the adverb off with a comma: â€Å"There is a job to be done namely, educating educators how to effectively teach that wildlife conservation addresses quality of life for everyone.† (Without the comma, the sentence seems to refer to â€Å"namely educating educators,† but how do you do something in a namely manner?) 3. â€Å"They may also be judicially voided for being unreasonable, that is, unsupported by the evidence claimed to justify them.† A colon is often employed to set off a sentence from a subsequent clarification, but the adverb and the fact that the clarification is an incomplete sentence justifies use of an em dash here: â€Å"They may also be judicially voided for being unreasonable that is, unsupported by the evidence claimed to justify them.† 4. â€Å"Furthermore, a scientific conclusion is based on the past, i.e. previous studies that lead to present conclusions.† The initials i.e. (an abbreviation for id est, Latin for â€Å"that is†) gives you a clue that this sentence can be treated identically to the previous example. Note, however, that just as you follow â€Å"that is† with a comma, set i.e. (and the similar e.g., which means â€Å"for example†) off from the following phrase: â€Å"Furthermore, a scientific conclusion is based on the past i.e., previous studies that lead to present conclusions.† 5. â€Å"Ethics, on the other hand, is future oriented, that is to say a present choice is based on a future desire, intent, or consequence.† This sentence contains two adverbial phrases: â€Å"on the other hand,† and â€Å"that is to say.† The first one, a simple parenthetical phrase, need not concern us, but the latter is an expanded version of â€Å"that is† and needs the same treatment as the short form: â€Å"Ethics, on the other hand, is future oriented that is to say, a present choice is based on a future desire, intent, or consequence.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:70 Idioms with HeartTry to vs. Try andStarting a Business Letter with Dear Mr.

The Impact of New Media on CRM-Systems Thesis Proposal

The Impact of New Media on CRM-Systems - Thesis Proposal Example The intention of this study is growing a business as a practice that business owners, employers and managers do not have an option to. Once businesses are established, they must be taken trough the tough task of nurturing them to grow. Business growth and development has however become even more challenging in the face of global economic meltdowns. The prevailing economic crisis has resulted in massive competition among businesses of all sizes to survive the tension and pressure. It is not surprising therefore that a lot more companies – even bigger corporations are closing down. Some of the factors that make the running of businesses very difficult when economic conditions are not good include lack of access to credit to undertake strategic business expansions. Harsh economic climate also deprive ordinary people of enhanced revenue and therefore change their spending habits. People become more cautious with what they do with their monies. It is however not as if every other b usiness or company would collapse because the global economic meltdown. As a matter of fact, it is in the face of such economic crisis that the ‘men are separated from the boys’. It is in the face of such trailing moment that good businesses are separated from bad ones. When the general business climate is unfair, it takes focused business planners to succeed because they are the kind of people who can come out with innovative ways of winning the hearts of the few customers who will be ready to do business. (McLean, 2009). Making mention of customer brings to discussion, the innovative skill of attracting customers when there are actually several businesses competing for few customers. The growth of every business depends largely on customers than on any other factor or group of people (McLean, 2009). This is because customers and consumers are the ultimate injectors of money and funds into businesses. Though the implementation of strategic plans goes a long way to help in the growth of businesses, there is no denying the fact that every strategic plan ultimately seeks to attract more customers and make businesses grow (Frimpong, 2004). Ensuring the welfare of customers therefore seeks to be the ultimate thing any business setup could do to ensure continual growth and development even in the face of unfavorable business climate. Because of this, customer relationship management has always remained an important and integral part of the growth of businesses the world over. Because a business can hardly survive in the absence of customers, a business also hardly survive in the absence of an effective customer relationship management program. This is because customer relationship management sets its self up as a tool for identifying all needs of customers and the best ways of meeting these needs (Nardi, 2006). Customer relationship management has to do with everything that businesses or organizations do to build healthy relationships with their custom ers. The Business Ball (2006) notes that â€Å"customer relationship management concerns the relationship between the organization and its customers.† Through customer relationship management, the customer is put at the head of the organization and accorded the accolade of the lifeblood of the company and therefore the need to be particular and concerned with his or her every need. To this effect, the Business Ball (2006) admonishes that â€Å"customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers.† This means that customer relationship management is not the sole research of the world’s largest corporations but every business setup; no matter how small it is. In talking about customer relationship management, one important composition to dwell much on is management. McCrimmon (2011) explains management as â€Å"achieving goals in a way that makes the best use of all resources.†